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What Does Branding in the “New Normal” Look Like?

with Sasha Strauss

Sasha discusses the nature of branding, there are seven different rules that you can do to try and win in this new era. In this episode Kalika and Sasha discuss these rules in detail, discussing everything from being an advocate for a company to an emphasizer for a companies brand.

3 Key Points:

  1. Curate to simplify and offer your services and solutions in a way that is easy for someone to buy or for a reseller to sell.

  2. Invest in relationships.

  3. Employees must be taught to know, that what they are doing, results in the end goal… “…working for the greater good…”

Wonder Women Entrepreneurs! This is the place to join conversations with thought leaders who amaze, astonish and inspire you. Listen each week as entrepreneur and host Kalika Yap explores the challenges, wisdom and breakthroughs of extraordinary people. (An Entrepreneurs’ Organization production)

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