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Turning Cosmetics into a $500 Million Brand

with Toni Ko



Toni Ko is a Korean-American businesswoman and entrepreneur who is best known for founding the makeup company NYX Cosmetics. She was born in Daegu, South Korea. In 1986, at the age of 13, her family immigrated to the United States.

She spent most of her teenage years working for her parents, who also worked in the cosmetics industry. She attended Glendale Community College but dropped out to work for her parents full-time.

Ko started NYX Cosmetics in 1999, while she was still in her twenties. The company started as a small venture, selling eyeliner pencils to beauty supply stores. However, with her drive and business acumen, she grew the company into a multinational beauty brand that was eventually acquired by L’Oreal in 2014 for over $500 million.

In addition to her success with NYX Cosmetics, Ko is known for her philanthropy and support of women’s entrepreneurship. She has been recognized as one of the leading women in business, and has been featured in numerous publications, including Forbes and Inc. Magazine.

Ko is an inspiration to many aspiring entrepreneurs and businesspeople, and is a testament to the American Dream. Through hard work, determination, and a commitment to her customers, she built a successful business and made a lasting impact on the beauty industry.

“Focus only on the goal, everything else is noise”

– Toni Ko

Throughout this EO Wonder Podcast episode, Toni shares valuable insights into her journey, including the challenges she faced and how she overcame them, as well as tips on how to build and grow a successful business.

toni ko image 4 for kalika yap eo wonder podcast

In this episode, you’ll learn how Toni Ko leveraged her passion for makeup to create a thriving business. You’ll also learn how she was able to build a brand that resonates with customers and stands out in a crowded market.

Toni’s advice and insights are invaluable to anyone looking to start their own business or grow an existing one.

Whether you’re a seasoned entrepreneur or just starting out, you won’t want to miss this inspiring episode.

Toni Ko’s story is proof that with hard work, determination, and a commitment to your customers, you can turn your business idea into a thriving empire.

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