How this PHd started her agency and grew it to $30M
with Renee Fraser
Renee Fraser, CEO of Fraser Communications, didn’t start out wanting to be an entrepreneur, she had her start in the ad business. Eventually, she left the industry only to start her own full-service advertising firm, and one of the few women ad agency owners back in 1998. Much like her start as a female business owner, she talks about how small steps can create a positive social impact. She’s an avid supporter of having more women on company boards. She shares why and more on this episode of Wonder podcast. Tune in now!
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Fraser runs a successful, full-service advertising and marketing firm in Los Angeles. One of the largest independent agencies and one of the fastest-growing woman-owned companies in LA, Fraser Communications is known for smart strategic thinking, insightful branding, research, successful social media, traditional media, and website content creation.
Now she is also on KABC radio 790 AM every Saturday at 5:30 PM hosting The Deciders. A half-hour show featuring business leaders discussing the tough decisions that made them successful.
Named Digital Agency of the Year by ThinkLA, Fraser is known for leading integrated digital programs as well as content development. Clients work with senior-level talent who bring a strong commitment to results. Focused on growing the clients’ businesses and brands, not their ad budgets, Fraser digs deep to find new ways to reach influencers and build clients’ brands. Smart research-based plans determine key touch-points including social channels, internal communications, public relations campaigns and advertising.
Well-known work includes advertising for Toyota, Whole Foods, First 5 California, Flex Your Power, Saint John’s Health Center and Cedars-Sinai, The Southern California Gas Company, BeWaterWise, East West Bank, Market Smith, UCLA and LMU.
Expert in marketing to women, powerful campaigns include engagements for automotive, fashion, furniture, healthcare, hotel and nutrition brands.
Renee Fraser, PhD, is a leading advocate for women leaders with nine years as an adjunct professor at USC. She is a popular speaker on the subjects of women, leadership, social marketing, and how neuroscience informs marketing.
The only U.S. ad agency run by a social psychologist, Fraser brings a unique perspective to marketing. Studying neuroscience, tapping into deeper brand values, finding insights about consumers’ wants and subconscious expectations equips the firm with unusually creative ways to engage and persuade consumers.
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