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Finding the Entrepreneurial Sweet Spot

with Sarah Endline



Sarah Endline, a seasoned entrepreneur, founded and sold Sweetriot, a socially conscious candy company with direct-sourced dark chocolate and unique packaging. Moreover, with over 10 years of partnering with Whole Foods, sweetriot achieved widespread sales.

An early innovator in mission-driven businesses, Sarah earned recognition from The Wall Street Journal, The New York Times, Forbes, and Fortune.

Additionally, her digital expertise and Internet roles at Yahoo! and Microsoft shaped online consumer experiences.

Currently, she’s part of the Entrepreneur’s Organization (EO), serves on the Board of Directors of AIESEC Life, and is an Entrepreneur in Residence at the Harvard Innovation Lab and Harvard Business School.

Her specialties encompass entrepreneurship, marketing, product design, culture creation, and driving social change.

“It’s okay to be crazy. The greatest visionaries were absolutely called crazy at the beginning” 

– Sarah Endline

In this episode of EO Wonder Podcast, Kalika engages with Sarah Endline, the CEO and visionary behind sweetriot.

As a member of EO and a self-proclaimed ‘hippie capitalist,’ Sarah’s journey as a social entrepreneur takes center stage.

Moreover, Sweetriot, her brainchild, is an activist candy company with a mission to revolutionize the world through the allure of dark chocolate.

Sarah also shares the intriguing backstory of her company’s evolution, including packaging decisions and securing major retail placements like Whole Foods.

Further dive into Sarah’s unique narrative to uncover her valuable insights and experiences, blending business acumen with social impact. Tune in NOW!

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Listen to Finding the Entrepreneurial Sweet Spot on your favorite platforms!


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