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Finding the Entrepreneurial Sweet Spot

with Sarah Endline



In this episode, Kalika is joined by sweetriot CEO and founder, Sarah Endline. Sarah is an EO member who is a social entrepreneur and a self-proclaimed ‘hippie capitalist’. sweetriot is an activist candy company that aims to create a sweet movement to fix the world through the ultimate dark chocolate fix. She talks about how she started her company, from picking out the wrapping of the product to how she got her spot in big stores such as Whole Foods. Learn more about her story and tune in now!

Key takeaways

  1. It’s okay to be crazy. The greatest visionaries were absolutely called crazy at the beginning. If you read the dictionary definition of crazy and visionary, they will sound very close.
  2. (On recognizing the different effective learning methods for men and women) It’s not one against the other, it’s just simply saying let’s have the right education awareness so that we can really celebrate our differences. It’s just about lifting everyone.

Listen to this podcast on your favorite platforms!


Sarah Endline image 1

Sarah is the former founding CEO & Chief Rioter of sweetriot in NYC and a long-time entrepreneur. Sarah is a global thinker, creative digital expert, and industry disruptor in consumer products and retail with work and travel experience in more than 85 countries.

Sarah recently built and sold sweetriot, a disruptive, socially conscious candy company. sweetriot sourced dark chocolate directly in Latin America, featured packaging by emerging artists, and used all-natural, organic, healthy ingredients. sweetriot was a Whole Foods partner for over 10 years and sold millions of units throughout the USA.

Sarah is an early innovator in socially responsible mission-based businesses and in capturing the hearts and minds of millennial consumers. sweetriot was a proudly certified B Corporation, Fair Trade, Organic, Women-Owned, and Inc. 500/5000 company. Sarah’s entrepreneurial work has been covered by The Wall Street Journal, The New York Times, The Today Show, Forbes, Fortune, and more.

An early Internet player, Sarah began working with digital initiatives and the Internet with National Foundation for Teaching Entrepreneurship (NFTE) and was engaged early on at Yahoo! and Microsoft’s, designing and launching products and marketing programs for millions of consumers during the internet’s infancy in the late 1990s.

Sarah Endline image 2

Sarah is currently serving on the regional council of the global Entrepreneur’s Organization (EO) and on the Board of Directors of AIESEC Life. She is also an Entrepreneur in Residence (EIR) at the Harvard Innovation Lab and Harvard Business School.

Sarah grew up in Michigan close to her grandparents’ farm and has an MBA from Harvard Business School and a bachelor’s degree from The University of Michigan.

Specialties: Entrepreneurship, Marketing, Product Design, Culture Creation, Social Change

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