Building a Billion Dollar Brand
with Kendra Scott
On this special episode of Wonder podcast, fashion and accessories mogul and philanthropist, Kendra Scott joins Kalika Yap as she shares her inspiring entrepreneurial journey which she started at a spare bedroom of her home. Now, Kendra Scott LLC is valued at over $1 billion but her company’s core values of Family, Fashion, and Philanthropy still remain the same. Join us as we listen to her story and how our greatest failures can become our greatest successes. Listen now!
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Kendra Scott is a loving mom, a driven entrepreneur, and a passionate designer who believes the truest form of success is giving back in a meaningful way.
As a creative mind with a love of natural gemstones, Kendra designed her first collection of jewelry in 2002. The foundation of Kendra’s success has been her infectious energy and entrepreneurial spirit, which took her from a $500 project in the spare bedroom of her home to a billion dollar fashion brand loved globally. Known for her unique use of color and quality materials, Kendra has created collections of timeless pieces that have won over loyal fans, media and celebrities alike.
Since she began her company, Kendra has lived by three core values: Family, Fashion and Philanthropy. She created a brand and culture that authentically values giving back and making a positive difference in the community. The Kendra Scott company maintains a focus on its customers and the causes close to their hearts, abiding by the mantra “What Matters to You, Matters to Us.”
“When I started this, I had people tell me I had to get out of Austin and move to L.A. or New York City to be a legitimate fashion brand,” remembers Kendra Scott. “But something in my gut told me to stay.” Smart move: Scott’s eponymous jewelry and lifestyle company is now valued at $1 billion, and she still owns a majority stake.
Kendra Scott gives as much credit for the growth that followed her original store to the mutually supportive business community in Austin. Just as local boutiques had given her a start and Texas Capital had given her a lifeline, other entrepreneurs in Austin stepped in as mentors. Clayton Christopher, who created and sold both Sweet Leaf Tea and Deep Eddy Vodka, advised Scott when she took her first equity investment. Steve Hicks, a radio entrepreneur, was her first investor. Now Scott invests in and advises younger companies in Austin, such as Helm Boots and Darbie Angell dinnerware. Austin, she says, has kept a kind of outsider mentality, and that has spurred the city’s entrepreneurs to band together. “The way we see it, we are not competing with each other but competing against the world,” she says. “So why not lift each other up?”
EO Wonder Podcast with Kendra Scott
Sit down with Kalika Yap & Kendra Scott on the EO Wonder Podcast in conversation on topics from learning and looking forward and talking about how falling and getting back up helped her get to learning and grow.
Using Your Intuition
Family, Fashion, and Philanthropy
Falling and Getting Back Up
Learning and Looking Forward
Having a Three-Year Plan
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